Privacy Policy

This Privacy Policy explains how personal data is collected, used, stored, and shared when you visit or use the Compare A Price website (“Website”). It also explains your rights under applicable data protection laws.
By using the Website, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Compare A Price is a price comparison search engine designed to help users explore and compare product listings, prices, and related information from third-party retailers and marketplaces.
Compare A Price is developed, operated, and owned by Worldwide Software Solutions.
For the purposes of data protection law, Worldwide Software Solutions is the data controller responsible for personal data collected through the Website.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• Visitors to the Website
• Users who browse, search, or interact with comparison tools
• Users who click affiliate links to third-party retailers
• Users who contact us via email or contact forms

It does not apply to third-party websites, retailers, or marketplaces that you may visit via links on the Website. Those third parties have their own privacy policies, which you should review separately.

3. Data Protection Principles

We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We follow these core principles:

• Lawfulness, fairness, and transparency
• Purpose limitation
• Accuracy
• Storage limitation
• Integrity and confidentiality

4. Personal Data We Collect

Because Compare A Price does not offer user accounts, we collect limited personal data.

4.1 Information collected automatically

When you visit the Website, we may automatically collect:

• IP address
• Device type and browser information
• Operating system
• Pages viewed and interactions
• Referring URLs
• Date and time of access

This data is typically collected via cookies, analytics tools, and server logs.

4.2 Information you provide voluntarily

You may provide personal data when you:

• Contact us via email or a contact form
• Subscribe to newsletters or updates (if available)
• Report issues or request support

This may include:

• Name
• Email address
• Any information you include in your message

5. What We Do NOT Collect

We do not knowingly collect:

• Payment information
• Account login credentials
• Sensitive personal data (such as health, biometric, or financial data)
• Information about purchases made with third-party retailers

All purchases occur directly on retailer websites, not on Compare A Price.

6. How We Use Personal Data

We use personal data only where necessary and for legitimate purposes, including:

• Operating and maintaining the Website
• Improving comparison tools and user experience
• Understanding how users interact with the Website
• Responding to enquiries or communications
• Monitoring performance, security, and fraud prevention
• Complying with legal obligations

We do not sell personal data to third parties.

7. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

• Legitimate interests – to operate, improve, and secure the Website
• Consent – where required (for example, certain cookies or email subscriptions)
• Legal obligation – where processing is required by law Where consent is required, you have the right to withdraw it at any time.

8. Cookies and Tracking Technologies

The Website uses cookies and similar technologies to:

• Enable core website functionality
• Analyse traffic and usage patterns
• Support affiliate tracking
• Improve performance and content relevance

Cookies may be set by Compare A Price or by third-party providers such as analytics or affiliate partners.
You can manage or disable cookies through your browser settings or any cookie consent tools provided on the Website. Disabling cookies may affect functionality.
For more detailed information, please refer to our Cookie Policy.

9. Affiliate Tracking and Third-Party Technologies

Compare A Price participates in affiliate programmes with third-party networks such as Amazon, eBay, Awin, FlexOffers, Webgains, CJ Affiliate, Tradedoubler, Rakuten, and others.
When you click an affiliate link, tracking technologies may be used to record that the visit originated from Compare A Price. This helps attribute potential commission.
These third parties may collect data in accordance with their own privacy policies. We do not control how third parties process your personal data once you leave our Website.

10. Analytics and Performance Measurement

We may use analytics tools (such as website analytics software) to understand how visitors use the Website. This may include:

• Pages visited
• Time spent on pages
• Navigation paths
• General geographic location (non-precise)

Analytics data is used in aggregated form and helps us improve Website performance and usability.

11. Third-Party Links and External Websites

The Website contains links to third-party retailers, marketplaces, and other external websites. When you click these links, you leave our Website.
We are not responsible for the privacy practices, content, or security of third-party websites. You should review their privacy policies before providing personal data.

12. Data Sharing and Disclosure

We may share personal data only in limited circumstances, including:

• With service providers who help operate the Website (e.g. hosting, analytics), under appropriate safeguards
• Where required by law, regulation, or legal process
• To protect our rights, users, or the security of the Website

We do not share personal data for unrelated marketing purposes.

13. International Data Transfers

Some service providers or affiliate partners may be located outside the UK. Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as:

• Adequacy decisions
• Standard contractual clauses
• Other lawful transfer mechanisms

14. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including:

• Responding to enquiries
• Maintaining security and logs
• Meeting legal or regulatory requirements

When data is no longer needed, it is securely deleted or anonymised.

15. Data Security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.
However, no internet-based system is completely secure. You acknowledge that transmission of data over the internet carries inherent risks.

16. Your Data Protection Rights

Depending on your location and applicable law, you may have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent (where applicable)

To exercise your rights, please contact us using the details below.

17. Children’s Privacy

The Website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us so we can take appropriate action.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices.
When changes are made, we will update the “Last updated” date. Continued use of the Website indicates acceptance of the updated policy.

19. Complaints and Supervisory Authorities

If you are concerned about how your personal data is handled, you have the right to lodge a complaint with the relevant data protection authority.
In the UK, this is the Information Commissioner’s Office (ICO).

20. Contact Us

If you have questions about this Privacy Policy or how we handle personal data, please contact:

Compare A Price

Developed & owned by Worldwide Software Solutions
Website: www.compareaprice.co.uk
Email: [email protected]

Last updated: 02/02/2026